Thought of the Day: Track Those Changes, Oh Great Adobe
I've discovered that I have a really hard time typing "PF Changs." It wants to come out "PDF Changes."
It helps me avoid that muscle-memory trap if I spell it properly with the correct periods and apostrophe (i.e. "P.F. Chang's"), but hey, I couldn't remember if they even belonged until I went to their web site just now.
I tell you, the specificity of branding, combined with the variations (http://nightvzn.livejournal.com/82633.html), is enough to drive a person mad...